Course Methodology

This dynamic course offers a well-rounded education that blends both theoretical and hands-on learning experiences. It follows an interactive teaching approach, incorporating engaging elements such as lectures, real-life case studies, group discussions, and collaborative exercises.

Course Objectives

By the end of the course, participants will be able to:

• Recognize the significance of efficient destination management strategies and the crucial role of cooperation between the private sector and the public sector
• Utilize various techniques to evaluate destination competitiveness and performance comparison
• Establish a favorable destination image through strategic branding and positioning
• Formulate plans for sustainable management of destinations and attractions
• Implement proven methods to increase visitor satisfaction and trust

Target Audience

Managers, supervisors, and destination administrators who are directly or indirectly involved in the tourism management sector.

Target Competencies

• Understanding functions and key players in the tourism industry
• Defining the extent of destination management
• Evaluating destination competitiveness
• Crafting a unique destination brand
• Creating tourism offerings
• Assuring visitor satisfaction and experience

Destination management: Scope and structure

• Basic elements of tourist destination
• Pillars of destination management
• Role of Destination Management Organizations (DMOs)
• Public-Private Partnerships (PPPs) in the tourism sector
• Benefits of destination management policies
• Attractiveness of tourist destination

Destination competitiveness

• Factors contributing to competitiveness
• Destination choice and competitiveness
• Destination competitiveness assessment
• Benchmarking destination competitiveness
• Managing benchmarking outcomes

Destination branding

• Branding challenges for tourism destination
• Benefits of an effective branding
• Targeted market identification
• The brand-building process
• Creating a branding identity

Destination management strategies

• Product design
• Product marketing and development
• Carrying capacity determination
• Governance and tourism management stakeholders
• Destination and site operation

Quality control and visitor management strategies

• Visitor management overview
• Mass tourism challenges
• Key perspective of visitor management
• Visitor management actions
• Visitor information management