Course Methodology

This interactive course leverages a mixed learning approach, including presentations, video analysis, case studies, discussions, and group exercises. 

Course Objectives

By the end of the course, participants will be able to:

• Identify the dynamics of tourism development and their importance for sustainable growth
• Recognize sound tourism governance practices and the influence of stakeholders on sector development
• Apply sustainability principles in the creation of innovative products
• Implement strategies to mitigate both the positive and negative effects of tourism 
• Assess the effectiveness of quality controls applied in the development of tourism projects

Target Audience

Managers, supervisors, and decision-makers directly or indirectly involved in the tourism sector.

Target Competencies

• Identifying the basics of tourism development
• Recognizing sustainability in tourism
• Governing in the tourism sector
• Managing innovative tourism experiences
• Engaging stakeholders (notably local communities)
• Applying quality standards and controls

Dynamics of Sustainable Tourism Development

• Introduction to tourism development
• Principles and strategies for sustainable tourism
• Sectorial approaches to tourism and sustainability
• Management tools for sustainable development
• Challenges and opportunities in tourism development

Governance in Tourism

• Role of good governance
• Governance concepts in sustainable tourism
• Tourism and economic growth
• Tourism and employment

Innovation in Tourism

• Creativity versus innovation
• Destination development
• Tourism innovation models
• Innovation toward a sustainable approach

Tourism Impact

• Positive impacts of tourism
• Negative impacts of tourism
• Managing tourism impact
• Alternative tourism models to engage stakeholders

Quality Control and Ecolabelling

• Fundamentals of quality control
• Future of tourism development
• Review of quality approach in tourism
• Quality assurance and ecolabels