Creating and maintaining a positive image for your organization has always been an imperative condition for its survival. Before the advent of social media a company could ponder how to handle a Public Relations crisis over a day or two. In today's world of social media, such durations can spell the difference between survival and bankruptcy. Effective and timely PR can save a company and turn a crisis into an opportunity. Poor PR on the other hand, can ruin it. Whether you need to develop a PR campaign to promote your company or acquire crucial media skills; whether you wish to advance your knowledge about events and conferences management or implement a Corporate Social Responsibility (CSR) initiative, Al Mawred PR training courses will give you the information you need and guide you in the right direction.