Course Methodology
The interactive and participatory workshop includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course is based on presentations, role-playing and group exercises, experience sharing in roundtable discussions, team exercises, and group debriefing.
Course Objectives
By the end of the course, participants will be able to:
- Develop a comprehensive understanding of communication auditing and its benefits
- Learn and apply the fundamentals of the communication auditing process
- Develop analytical skills to assess and audit internal and external communication
- Overcome communication challenges in organizations
- Design strategies for implementing communication audit recommendations
Target Audience
The course is ideal for professionals in communication, human resources, and management roles looking to improve communication within their organization.
Target Competencies
- Communication Auditing Knowledge and Understanding
- Communication Audit Process Skills
- Organizational Communication Assessment
- Communication Challenges Awareness
- Implementation and Impact Evaluation Skills
Introduction to Communication Auditing
- Definition and importance of communication auditing
- Benefits and objectives of conducting communication audits
- Overview of key concepts and methodologies in communication auditing
- Communication auditing and overall business strategy
- Importance of communication auditing in organizations
- Types of communication audits
The Communication Audit Process
- Step-by-step process for conducting a communication audit
- Understanding the different types of communication audits
- Collecting data and analyzing findings
- Planning and preparation
- Developing an audit plan and timeline
- Establishing metrics and benchmarks for evaluation
Assessing and Evaluating Organizational Communication
- Assessing internal communication
- Key areas to assess in internal communication
- Evaluating external communication
- Developing effective external communication strategies
- Stakeholder engagement and feedback
- Identifying key stakeholders and their communication preferences
- Developing strategies to enhance stakeholder engagement and communication
Communication Challenges in Organizations
- Communication functions in organizations
- Informative, regulative, persuasive, and interpretive
- Common challenges in organizational communication
- Verbal communication obstacles
- Nonverbal communication hurdles
- Technology-mediated communication issues
- Cross-cultural communication challenges
Implementing Communication Audit Recommendations
- Strategies for implementing recommendations
- Developing an action plan based on communication audit findings
- Measuring the impact of communication audit recommendations
- Ethical considerations in communication auditing
- Importance of ongoing communication auditing
- Ethical considerations in communication auditing
- Ongoing Communication Auditing and Ethical Considerations
