Course Methodology

This course uses a variety of learning tools, including writing activities, storyboarding, controlled experiments and videos.

Course Objectives

By the end of the course, participants will be able to:

• Apply the fundamental pillars of business writing for achieving better results
• Practice basic techniques for writing effective emails, letters and memos
• Demonstrate professionalism by writing in a clear, specific and positive manner
• Deliver solid conclusions through organized structure and flow
• Use practical and modern methods for powerful business writing

Target Audience

All individuals operating in a business setting with a need to express themselves effectively in writing.

Target Competencies

• Written communication
• Business writing etiquette
• Structured thinking
• Assertiveness
• Ability to address complex situations
• Reading between the lines

Introduction to business writing

• Definitions of business writing
• Setting emails, letters and memos in context
• 6 tips for writing effectively
• Recognizing the hallmarks of effective writers
• Applying modern day business writing techniques

Characteristics of business writing

• Writing considerations
• Guidelines for sentences
• 7 traits of organized writing
• Setting a purpose
• Investigating the audience
• Organizing content to match your audience
• Using clear, specific and positive writing
• Developing your business writing style
• Using visual aids powerfully
• Complementing writing with tables and charts

Writing strategy

• Organizing thoughts
• Pyramid structuring
• Developing a compelling storyboard
• 3 parts to a message
• Achieving flow through effective transitioning
• Applying pyramid structuring to your writing
• Making the most of your facts
• Deductive reasoning
• Abductive reasoning
• Building a compelling introduction

Big tips on writing

• Applying George Orwell’s 5 rules for effective writing
• Promoting clarity in writing
• Avoiding miscommunication
• Managing and delivering expectations
• Responding to different email scenarios
• Understanding different reader personalities

Using powerful language

• Writing considerations
• Using visual aids
• 7 tips for writing effectively
• Using power words to influence your audience
• Presentations: less is more
• Using visual aids effectively
• Managing a checklist for your writing
• Going the last inch
• How to be a successful business writer