ISM Endorsed Product Management and Marketing (PMM)

Product Code: تدريب حضوري
Product available in stock : 1000
  • $3,500.00

  • Ex Tax: $3,500.00

Available Options


Tags: ISM Endorsed Product Management and Marketing (PMM)


Course Methodology

The course employs a wide array of templates, group exercises, workshops, and relevant videos to help participants acquire and apply the right competencies necessary to design and promote marketable products.

Course Objectives

By the end of the course, participants will be able to:

  • Define product management and marketing and conduct preliminary analyses to design and launch market-fit products.
  • Learn the new product development process and product life cycle strategies to create desirable products/services and great customer interactions.
  • Develop marketing campaigns using different media vehicles to successfully promote products.
  • Master and optimize product Launches to avoid launch pitfalls.
  • Measure product performance and use product optimization techniques to ensure market growth and customer satisfaction.

Target Audience

Whether you're a budding product manager, marketing professional, or an entrepreneur looking to launch, manage, and promote a new product, this course offers practical insights, real-world case studies, and hands-on exercises to help you build a strong foundation in these key areas

Target Competencies

  • Product launch
  • Product marketing 
  • Product positioning   
  • Product optimization
  • Campaign launches
  • Product metrics and tracking
  • Product Life Cycle strategies 

Product Management and Marketing Overview   

  • Overview of product management and marketing     
  • Product management role  
  • Market research  
  • Competitive analysis   
  • Customer Analysis  

Product development and lifecycle management  

  • The New Product Development (NPD) process  
  • Idea generation   
  • Idea screening  
  • Concept development and testing  
  • Business analysis  
  • Product marketing and mix analysis
  • Test marketing
  • Commercialization
  • Product lifecycle management and strategies  

Product promotion and marketing communications      

  • The promotion mix and marketing objectives  
  • Promotion mix strategies across the PLC stages   
  • Creating a promotional campaign  
  • Advantages and disadvantages of various media types
  • Media selection considerations  
  • Social media marketing

Product launch and positioning

  • Causes of new product failure
  • Types of product launches
  • Product Launch strategies:
  • Creating taglines    
  • Writing a press release
  • Product positioning  

Product optimization and metrics      

  • Difference between NPD and Design Thinking 
  • Design Thinking and product optimization 
  • A/B testing and experimentation 
  • Product metrics and tracking 

Write a review

Note: HTML is not translated!
    Bad           Good