Course Methodology
This course combines both theoretical and practical approaches. It is built using an interactive learning method including presentations, case studies, discussions, and group exercises.
Course Objectives
By the end of the course, participants will be able to:
- Define the key factors that influence tourist behavior
- Explore the importance of visitor care in the tourism industry
- Examine the different needs of visitors and develop strategies to meet diverse expectations
- Design effective strategies for visitor safety and risk mitigation
- Evaluate the effectiveness of visitor management practices
Target Audience
Managers, supervisors, and destination administrators directly or indirectly involved in the tourism management sector.
Target Competencies
- Tourism psychology
- Caring for visitors
- Analyzing behaviors
- Communicating effectively
- Cultural awareness
Tourist and visitor care
- Tourism psychology and its impact on the tourist behavior
- Key motives of today’s tourists
- Factors influencing tourist decision-making
- Tourist perception and interpretation of experiences
Visitor management planning
- Principles and steps in visitor management planning
- Implications for the tourism governance and stakeholders
- Identification of the needs of different types of tourists
- Development of visitor management policies and strategies
Effective communication in visitor care
- Importance of effective communication in visitor care
- Emotional aspects of tourism
- Ethical considerations in visitor care (cross-culture)
- Development of communication and informational plan
Visitor safety and security
- Risk identification and assessment
- Emergency planning and response
- Best practices in visitor safety and security
Visitor satisfaction evaluation
- Need for evaluating visitor satisfaction
- Data collection and analysis methods
- Measuring visitor satisfaction and experience
- Monitoring and evaluating visitor impact
