Course Methodology

Through expert-led sessions, case study analyses, and team discussions, attendees will understand how to align strategic initiatives with organizational goals, navigate different business environments, and think strategically about their organization’s environment.

Course Objectives

By the end of the course, participants will be able to:

• Explain the concept of strategy and the process of strategic planning development
• Evaluate both external and internal organizational environments using different strategic frameworks
• Formulate strategic plans which include critical success factors, strategic goals, and operational objectives

Target Audience

Professionals seeking a solid foundation in strategy principles and developing strategic plans. This workshop is also ideal for those who wish to review their current strategy and update it based on the latest applications in this domain.

Target Competencies

• Applying strategic frameworks
• Identifying critical success factors
• Strategic goal setting
• Operational objective setting
• Developing strategic plans

An Overview of Strategy

• Origins of strategy and strategic planning
• Strategic myths and misconceptions
• Classical planning versus strategic planning
• The fat-free strategy model
• Key terms in strategic management

Situational Analysis

• Strategic thinking versus strategic planning
• The importance of situational analysis
• Porter’s five forces and its application
• Internal analysis using SWOT
• External analysis using PESTEL

Developing Strategic Plans

• Ensuring strategic alignment
• Extracting Critical Success Factors
• Key Performance Areas
• Core Competencies
• Organizational Values
• Strategic goals
• Strategic Key Performance Indicators (KPIs)
• Operational objectives