Course Methodology

This is a highly interactive workshop where participants will first work on developing an innovative idea that solves a current business problem. Participants will then collaborate to create a business plan and a pitch document that can be shared with potential investors.

Course Objectives

By the end of the course, participants will be able to:

• Apply creative thinking techniques to identify innovative business opportunities
• Develop a strategic business plan
• Create an investor pitch document using a systematic and easy-to-follow approach

Target Audience

This workshop targets aspiring entrepreneurs and professionals who want to learn how to develop and successfully launch new ventures.

Target Competencies

• Creative thinking
• Competitive analysis
• Evaluating opportunities
• Developing a business case

Assessing the Business Opportunity

• Identifying opportunities that add value
• Marketing sizing
• Value creation
• Validating ideas
• Failing fast and cheap

Developing an Effective Business Plan

• Components of a business plan
• Understanding vital financial metrics
• Forecasting, pricing, and applying breakeven analysis

Developing a Compelling Business Case

• Working with investors
• Clarifying the “So what”
• Communicating findings by telling a story
• Story telling elements
• Pitching your case